How Carpet Cleaners Illegally Mislead People with Coupons, Estimates and Other
Gimmicks.
NOTE: Not all wet carpet cleaning professionals are dirty. Some can indeed be
very reputable.
Here's how Illegal Carpet Cleaning Scams and Gimmicks are presented to
consumers
Tactic #1: Unbelievably Low Price - Per Room Estimates
To some degree, all of us are attracted by low price because we want to work within a budget. But
some carpet cleaners use price as a bait for their false and misleading advertising. They offer a
cheap price -- usually between $5.95 and $9.95 per room -- and then, once they are in your
home, they pressure you into buying "add-ons."
Tactic #2: Bait and Switch - Dual Process Carpet Cleaning
Today a lot of carpet cleaning services describe their service as a process of shampooing or
heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet
cleaners offer "dual process" as a bait-and-switch technique. Here's how it's done: First, they
"bait" you with a basic cleaning (single process) at an unbelievably low price. Then, when you call,
they try to "switch" you to more expensive dual process cleaning. If you don't fall for their switch
and choose their basic service, you'll likely receive poor workmanship using little or no product
(detergent and/or solvents), and they will not guarantee their work.
Tactic #3: Unsupported Claims "This Cleaning Method is the Best"
You'll read this in almost every ad. You'll hear this from virtually every carpet cleaner. Remember
this: The method that's best for you is the method that achieves your goal. If you want a method
that cleans the deep down soil in the carpet, then a method that top cleans only would not be best
for you. So before you choose a carpet cleaner, identify your objectives. Then select the method
that best reaches those objectives.
5 Costly Misconceptions
Misconception #1: You Should Wait as Long as Possible Before Cleaning Your Carpet.
False. A dirty carpet will not last as long as a clean carpet. And while vacuuming helps, it's simply
not enough.
Misconception #2: The Only Reason to Clean Carpet is to Remove Soil / Dirt.
False. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution,
cigarette smoke, car exhaust and hundreds of other chemicals. When you come into your home,
you carry those pollens, bacteria and chemicals in your hair, on your skin, clothing and shoes. Not
surprisingly, all of those chemicals and toxins wind up in your carpet.
Misconception #3: One Method of Carpet Cleaning is as Good as Another.
False. You can choose from three main methods: 1. Steam Cleaning. 2. Shampooing (sometimes
referred to as dry carpet cleaning) and, 3. dry organic carpet cleaning (always includes the use of
a physical granular product).
Misconception #4: Having the Right Equipment is All a Company Needs to Clean Your
Carpets Properly.
False. Many companies own the right equipment but a large number of employees don't know how
to use it. You probably know someone who bought the newest computer on the market but didn't
learn how to use it for a year or more. The same is true with carpet cleaning. The company may
own good equipment, but the employees may not know how to use it correctly. This is why it's
important that you choose your carpet cleaner carefully.
Misconception #5: The Company that Offers the Lowest Price is the Company You
Should Hire.
Maybe -- but not always. Here are two important points to consider.
Point #1: The price you see offered may not be for the services you want performed.
Before you select a company, decide what you want to accomplish. If you want the carpet cleaner
to remove only some of the dirt, you can choose from hundreds of companies. Or, you can even
rent a machine at the grocery store and do the job yourself.
Point #2: The price you see advertised is probably not the price you will pay.
Many homeowners have learned that the low price they saw advertised was not the amount they
were charged.
If you've ever hired a carpet cleaner, you too may have been the victim of false or misleading
advertising. You probably learned the hard way that some carpet cleaners offer a cheap price --
usually between $5.95 and $9.95 per room -- and then pressure you into paying a lot more once
they get inside your home. Some of them may even break the law by using illegal bait and switch
tactics.
As in all businesses and professions, the carpet cleaning industry has its share of bad apples. We
take no pleasure in telling you this, but some are unethical -- and sadly, a few are dishonest. By
their misleading advertising and false promises, they cast a dark shadow on our entire industry.
Then you'll find other carpet cleaners – ABCO service professionals who work hard to earn your
trust and respect. As a way of improving our profession, ABCO is dedicated to educating the
public. The only way you can make an intelligent decision is to have all the facts you need.
Gimmicks.
NOTE: Not all wet carpet cleaning professionals are dirty. Some can indeed be
very reputable.
Here's how Illegal Carpet Cleaning Scams and Gimmicks are presented to
consumers
Tactic #1: Unbelievably Low Price - Per Room Estimates
To some degree, all of us are attracted by low price because we want to work within a budget. But
some carpet cleaners use price as a bait for their false and misleading advertising. They offer a
cheap price -- usually between $5.95 and $9.95 per room -- and then, once they are in your
home, they pressure you into buying "add-ons."
Tactic #2: Bait and Switch - Dual Process Carpet Cleaning
Today a lot of carpet cleaning services describe their service as a process of shampooing or
heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet
cleaners offer "dual process" as a bait-and-switch technique. Here's how it's done: First, they
"bait" you with a basic cleaning (single process) at an unbelievably low price. Then, when you call,
they try to "switch" you to more expensive dual process cleaning. If you don't fall for their switch
and choose their basic service, you'll likely receive poor workmanship using little or no product
(detergent and/or solvents), and they will not guarantee their work.
Tactic #3: Unsupported Claims "This Cleaning Method is the Best"
You'll read this in almost every ad. You'll hear this from virtually every carpet cleaner. Remember
this: The method that's best for you is the method that achieves your goal. If you want a method
that cleans the deep down soil in the carpet, then a method that top cleans only would not be best
for you. So before you choose a carpet cleaner, identify your objectives. Then select the method
that best reaches those objectives.
5 Costly Misconceptions
Misconception #1: You Should Wait as Long as Possible Before Cleaning Your Carpet.
False. A dirty carpet will not last as long as a clean carpet. And while vacuuming helps, it's simply
not enough.
Misconception #2: The Only Reason to Clean Carpet is to Remove Soil / Dirt.
False. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution,
cigarette smoke, car exhaust and hundreds of other chemicals. When you come into your home,
you carry those pollens, bacteria and chemicals in your hair, on your skin, clothing and shoes. Not
surprisingly, all of those chemicals and toxins wind up in your carpet.
Misconception #3: One Method of Carpet Cleaning is as Good as Another.
False. You can choose from three main methods: 1. Steam Cleaning. 2. Shampooing (sometimes
referred to as dry carpet cleaning) and, 3. dry organic carpet cleaning (always includes the use of
a physical granular product).
Misconception #4: Having the Right Equipment is All a Company Needs to Clean Your
Carpets Properly.
False. Many companies own the right equipment but a large number of employees don't know how
to use it. You probably know someone who bought the newest computer on the market but didn't
learn how to use it for a year or more. The same is true with carpet cleaning. The company may
own good equipment, but the employees may not know how to use it correctly. This is why it's
important that you choose your carpet cleaner carefully.
Misconception #5: The Company that Offers the Lowest Price is the Company You
Should Hire.
Maybe -- but not always. Here are two important points to consider.
Point #1: The price you see offered may not be for the services you want performed.
Before you select a company, decide what you want to accomplish. If you want the carpet cleaner
to remove only some of the dirt, you can choose from hundreds of companies. Or, you can even
rent a machine at the grocery store and do the job yourself.
Point #2: The price you see advertised is probably not the price you will pay.
Many homeowners have learned that the low price they saw advertised was not the amount they
were charged.
If you've ever hired a carpet cleaner, you too may have been the victim of false or misleading
advertising. You probably learned the hard way that some carpet cleaners offer a cheap price --
usually between $5.95 and $9.95 per room -- and then pressure you into paying a lot more once
they get inside your home. Some of them may even break the law by using illegal bait and switch
tactics.
As in all businesses and professions, the carpet cleaning industry has its share of bad apples. We
take no pleasure in telling you this, but some are unethical -- and sadly, a few are dishonest. By
their misleading advertising and false promises, they cast a dark shadow on our entire industry.
Then you'll find other carpet cleaners – ABCO service professionals who work hard to earn your
trust and respect. As a way of improving our profession, ABCO is dedicated to educating the
public. The only way you can make an intelligent decision is to have all the facts you need.
 |  |  |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| "Steam Cleaning Carpets in the Dallas and Fort Worth area!" |
| * Professional Carpet Cleaning * Expert Upholstery Cleaning * Mattress Sanitizing FREE Quote: 817-683-9882 |
 |  |  |  |
 |
| |
 |
| |
 |
Arlington Carpet Cleaning, Arlington Upholstery Cleaning, Arlington Tile and Grout Cleaning
Ceder Hill Carpet Cleaning, Ceder Hill Upholstery Cleaning, Ceder Hill Tile and Grout Cleaning
Flower Mound Carpet Cleaning, Flower Mound Upholstery Cleaning, Flower Mound Tile and Grout Cleaning
Grand Prairie Carpet Cleaning, Grand Prairie Upholstery Cleaning, Grand Prairie Tile and Grout Cleaning
Irving Carpet Cleaning, Irving Upholstery Cleaning, Irving Tile and Grout Cleaning
Lewisville Carpet Cleaning, Lewisville Upholstery Cleaning, Lewisville Tile and Grout Cleaning
The Colony Carpet Cleaning, The Colony Upholstery Cleaning, The Colony Tile and Grout Cleaning
Azle Carpet Carpet Cleaning & Azle Upholstery Cleaning, Azle Tile and Grout Cleaning
Bedford Carpet Cleaning, Bedford Upholstery Cleaning, Bedford Tile and Grout Cleaning
Benbrook Carpet Cleaning, Benbrook Upholstery Cleaning, Benbrook Tile and Grout Cleaning
Blue Mound Carpet Cleaning, Blue Mound Upholstery Cleaning, Blue Mound Tile and Grout Cleaning
Colleyville Carpet Cleaning, Colleyville Upholstery Cleaning, Colleyville Tile and Grout Cleaning
Crowley Carpet Cleaning, Crowley Upholstery Cleaning, Crowley Tile and Grout Cleaning
Euless Carpet Cleaning, Euless Upholstery Cleaning, Euless Tile and Grout Cleaning
Everman Carpet Cleaning, Everman Upholstery Cleaning, Everman Tile and Grout Cleaning
Forest Hill Carpet Cleaning, Forest Hill Upholstery Cleaning, Forest Hill Tile and Grout Cleaning
Fort Worth Carpet Cleaning, Fort Worth Upholstery Cleaning, Fort Worth Tile and Grout Cleaning
Lake Worth Carpet Cleaning, Lake Worth Upholstery Cleaning, Lake Worth Tile and Grout Cleaning
Grapevine Carpet Cleaning, Grapevine Upholstery Cleaning, GrapevineTile and Grout Cleaning
Haltom City Carpet Cleaning, Haltom City Upholstery Cleaning, Haltom City Tile and Grout Cleaning
Haslet Carpet Cleaning, Haslet Upholstery Cleaning, Haslet Tile and Grout Cleaning
Hurst Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning
Keller Carpet Cleaning, Keller Upholstery Cleaning, Keller Tile and Grout Cleaning
Kennedale Carpet Cleaning, Kennedale Upholstery Cleaning, Kennedale Tile and Grout Cleaning
Mansfield Carpet Cleaning, Mansfield Upholstery Cleaning, Mansfield Tile and Grout Cleaning
NRH Carpet Cleaning, North Richland Hills Upholstery Cleaning, North Richland Hills Tile and Grout Cleaning,
Richland Hills Carpet Cleaning, Richland Hills Upholstery Cleaning, Richland Hills Tile and Grout Cleaning
Roanoke Carpet Cleaning, Roanoke Upholstery Cleaning, Roanoke Tile and Grout Cleaning
Saginaw Carpet Cleaning, Saginaw Upholstery Cleaning, Saginaw Tile and Grout Cleaning
Sansom Park Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning
Seagoville Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning
Shady Shores Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning
Southlake Carpet Cleaning, Southlake Upholstery Cleaning, Southlake Tile and Grout Cleaning
Sunnyvale Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning
Trophy Club Carpet Cleaning, Trophy Club Upholstery Cleaning, Trophy Club Tile and Grout Cleaning
Watauga Carpet Cleaning, Watauga Upholstery Cleaning, Watauga Tile and Grout Cleaning
Westlake Carpet Cleaning, Westlake Upholstery Cleaning, Westlake Tile and Grout Cleaning
White Settlement Carpet Cleaning, White Settlement Upholstery Cleaning, White Settlement Tile and Grout
Cleaning